"So what's it gonna take? Silver shadow believer..." -Shiny Toy Guns

Thursday, July 24, 2008

7-Eleven’s Birthday is 7/11? And they give free Slurpees?

Frick- Is the only word I can come up with about the awesome promo I missed last week. I knew about it, just forgot in the sea of other insane activities that consume my daily life. It's really too bad too, this smart little campaign is one that could have sweetened me up a bit. 7-11 was national Slurpee Day. Hmmm? What does this mean?

You know that convenience store, 7-Eleven? Pretty sure you've seen them around? There are 5 in my home town of 55,000. That's one 7-11 store for every 11,000 people- in my opinion a bit excessive. But, I am a fan of late night nachos and Big Gulp buying. That little stat makes the fact that I missed their big Slurpee give away even more absurd. 7-11's birthday is July 11th (go figure?) and as a "thank you" to their customers, free Slurpees were given away at participating stores all day on 7/11.

This year marked their 81st birthday. According to the article they have been giving away Slurpees since their 75th birthday in 2002. Are you flipping kidding me? They have been doing this for 7 years and I knew nothing? Cherry/Coke Slurpees are one of my favorite things? I am an ignorant customer. Well not anymore- now that I read marketing articles religiously, I hope to keep us in the know on good freebies. July 11, "7-Eleven Day," has become Customer Appreciation Day, so make sure to mark your calendar for next year. Then be sure to remind absentminded me in 2009.

A link to an article with much more information can be found here: 7-Eleven article

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