"So what's it gonna take? Silver shadow believer..." -Shiny Toy Guns

Monday, February 2, 2009

What Kind of Nerd Watches the Super Bowl for the Ads?

Me, that’s who.

Well, I typically do. I enjoy taking in some of the game as well, especially if I have decided to bet. But this year I wasn’t really in one place long enough to watch the whole thing. This isn’t necessarily a bad thing – just different. I didn’t get to spend as much time with the commercials as I usually do.
I knew I was in trouble when I showed up at my friend’s house just after the first quarter. Her 3 year old, incredibly bright, son handed me a pair of 3D glasses. My response was, “Thanks, but what are these for?” His was, “It’s for the commercials, after the second quarter.”
Huh? It was then that Auntie Azy realized two things: 1.) A toddler is more aware than her and 2.)She had totally blown it. Didn’t study prior for what was coming, failed at any attempt of research, and didn’t pay much attention before and during the game so far to any of the ads. Super Bowl is the biggest television advertising time of the year, so where was I?
I work for an advertising agency for heaven’s sake. At that moment I knew it was time to start paying attention. And I did; I got to watch history being made as the first 3D commercials aired. There was the DreamWorks Monsters vs. Aliens trailer, the SoBe lizards, and the TV show, Chuck promo. The effects weren’t too off the charts amazing and all the other bloggers writing reviews out there concur. But, what do you expect? It’s a commercial on TV, in your living room, and you are wearing free cardboard 3D glasses? I will say that the SoBe commercial was my favorite of the three and I will go see Monsters vs. Aliens, in theaters for sure.
Sadly, the only other ad I remember is the Cheetos pigeon commercial. I was totally bummed to hear that I had missed Pepsi’s MacGruber ad; those skits are some of my all time favorites from SNL. Oh well, the Web has all of them here for us to watch again. If you are anything like me (absent) Google them.
Sobe: NFL Ballerinas

P.S. Who is smarter than a 3 year old? Definitely not Azy.

1 comment:

Cory O'Brien said...

"Are You Smarter Than a 3-Year-Old?" - Isn't that the name of a TV show? ;)

I thought the ads were pretty good this year, and there were definitely some stand out winners, as well as some misses, so in all, I'd say I was happy with them.

Chuck in 3D was pretty cool, and definitely got a lot more people to watch Chuck than would on a normal day, so I guess that's a win as well.

Wonder if we'll start to see more 3D ads this year in addition to just the ones attached to the Super Bowl...